WEB-TO-PRINT — THE NEW FACE OF THE WEB

These stores allow customers to print static, customizable or even 1:1 personalized materials.

A typical application produced by the cross-media team is for a large manufacturer with more than 50 dealerships around the country. These dealers can log into the site, select co-branded collateral, create custom messaging based on whatever promotions are running that month, then customize the mailer with their dealer information and select data based on their location or previous responses to other mailings.