WEB-TO-PRINT — THE NEW FACE OF THE WEB

“Using XMPie’s data collection, we can take the data we gather from current campaigns to tweak and refine future ones,” notes Dubois. “We can track who is responding, whether those responses convert to a sale or whether respondents just check out the site and move on. Having this information lets us better serve each dealer’s needs and product distribution the next time. We are offering real-world data collection, not just guessing any more.”