WEB-TO-PRINT — THE NEW FACE OF THE WEB

Customer Focused
“We are looking for customers that have a lot of collateral material of one sort or another,” notes Brad Lena, director of new business development. “Clients with numerous departments, numerous art directors, lots of people in the field, that are looking to protect a brand.”

One Web-to-print client specializes in seminars and educational materials, all produced around the country. Rather than having dozens of different art directors doing their own thing, the customer wanted to gain administrative and cost control by implementing a centralized system. Daniels Marketing Services created a branded Web portal, with all of the documents password- protected and different levels of authorization applied. Now, art directors can key the event particulars, such as location, time and fee, and upload their mailing lists.