WEB-TO-PRINT — THE NEW FACE OF THE WEB
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Over the past several years, however, the playing field has changed dramatically. Software providers have developed Web-to-print solutions offering a wide variety of services and fitting into an array of business models at a broad range of cost, flexibility and robustness. This software is now driving true Web-to-print, from online storefronts to customizable templates for corporate document management and branding to direct mailings using rules-driven, 1:1 personalization.
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Heidi Tolliver-Nigro
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