WEB-TO-PRINT — THE NEW FACE OF THE WEB

“It’s not just a standalone Web-to-print application,” says Lena. “It’s part of a larger approach that this organization is seeking.”

Not only does Daniels Marketing Services gain the lion’s share of the printing from these applications, it also gains revenue from any online archives of digital files, both high and low resolution. Its fees include site development, maintenance, hosting, file modification and hosting fees. Some of these fees are ongoing. Others are one-time fees.