WEB-TO-PRINT — THE NEW FACE OF THE WEB

“We adopt the role, not of Big Brother, but as service providers here to serve them,” concludes Lena. “It requires training. And you have to get the buy-in of senior management that recognizes the problem.”

Royal Impressions, a $10 million digital printer and marketing services provider based in Manhattan, is one of the marketing leaders in Web-to-print, having developed a custom solution called the Marketing Collateral Ordering System (MCOM) eight years ago. Royal Impressions has a stable of high-profile clients using the system, including Sun-America, OppenheimerFunds and Prudential Financial.