WEB-TO-PRINT — THE NEW FACE OF THE WEB
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One of the hard-learned lessons from this technology leader is that the market is becoming increasingly crowded. And, with the number of packaged solutions available, what used to be an application that locked a customer into a long-term relationship isn’t so sure anymore. Royal Impressions is currently facing the expiration of a four-year contract and, while the customer has been pleased with the results, the shop is now being asked to put out bids like other vendors.
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Heidi Tolliver-Nigro
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