WEB-TO-PRINT — THE NEW FACE OF THE WEB

“It was a sophisticated custom build,” notes Christopher DeSantis, president of Royal Impressions. “But with everyone saying they can offer Web-to-print now, it puts us in a position of having to re-prove our value at the end of the contract. It’s not an automatic renewal.”

Another lesson has been that custom builds can create applications that ‘wow’ the client, but each custom build requires a certain level of internal maintenance. The more custom builds you do, the more staffing time it requires to maintain them. As the number of custom builds grows, the amount of time can put a real drain on profitability.