WEB-TO-PRINT — THE NEW FACE OF THE WEB

Now, Royal Impressions is carefully walking its clients through the benefits and drawbacks of all the bells and whistles they desire. “I might suggest that, while it might be nice to have all that, if they stay within certain limits, they can save a lot of money,” says DeSantis.

Web-to-print is a growing application. As customers become increasingly aware of the technology and how it can change the way they not just print—but fundamentally handle their document management and marketing collateral—the demand for these services will grow. As they do, the number of competitors entering the market that can offer similar services is also growing.