WEB-TO-PRINT — THE NEW FACE OF THE WEB

For this reason, if there is an overarching lesson that can be gleaned from those who have been there, it is the same lesson that printers these days are learning in every other critical digital printing application and value-added service. It’s not about the technology. It’s about the ability to help customers identify document management or marketing communications challenges within their own organizations, then bring whatever technology they have to bear on those challenges. This requires a fundamentally different approach to marketing, sales and pricing for many printers.