WEB-TO-PRINT — THE NEW FACE OF THE WEB

For more complex applications, the company works with software developers like Catalogixx. One customer uses the Web-to-print interface to create custom covers for pre-printed catalogs, as well as mini-catalogs ranging from eight to 16 pages. Fifteen thousand distributors have access to the catalog, creating monthly volumes in the hundreds of thousands. Another customer, College Prowler, uses the site to keep hundreds of its regularly updated “behind the scenes of college life” book titles current, then fulfills them as needed for retailers around the country.