Web-to-Print — The W2P Controversy

IN THIS political season, it’s all about watching the front-runners. Front-runners have the buzz. They get the attention. They have the sense of inevitability. In the world of commercial printing applications, it could be argued that the role of front-runner has been taken by Web-to-print (W2P). Move over 1:1 printing—since personalization has become sufficiently entrenched, the excitement mantle has now transferred to the W2P up-and-comer.