Web-to-Print — The W2P Controversy

This is why some printers have adopted W2P—not for its ability to produce applications, but as a workflow solution. It becomes a way to store, edit and order jobs that don’t require human intervention. But unless you have a Vista-Print model optimized for high volumes and standardized work (or you have a $500 system like some versions of PageDNA), you aren’t going to make back your investment quickly. This was the dilemma of printers back in the early days of CTP. It was expensive, and there was no way to pass along the cost.