Web-to-Print — The W2P Controversy

This is not to suggest that there aren’t shops deploying W2P. Vendors insist that utilization is high. For example, Printable Technologies recently ran a report on its ASP Web-to-print solution to alert its internal staffers about any inactive accounts (defined by a certain number of orders per month per location). According to a Printable spokesperson, the percentage of “inactive” accounts was extremely low. But active accounts don’t mean high revenues. According to The Industry Measure data, more than 80 percent of all W2P users (even large firms) report that their revenues from W2P are less than 25 percent of overall sales.