Web-to-Print — The W2P Controversy

The utilization rates, while strong enough to show up on W2P vendors as “active” accounts, are not high enough to register on competitors’ radar. Most are not being actively promoted or sold; so except for those few customers using them, nobody knows they are there.

This would explain the discrepancy between The Industry Measure adoption numbers (24 percent of all printing and prepress shops) and the perception that there are relatively few printers doing it. Anecdotally, Fenton says he puts the implementation rate closer to 5 percent to 7 percent.