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“Both talks with clients and NAPL research tell us that many printers say they have W2P solutions when really they don’t,” he reveals. “They accept customer files attached to e-mail, files sent to an FTP site, or e-mail PDF proofs, and that’s what they call a W2P solution when it’s not. This only becomes clear when we follow up with phone interviews or ask more in-depth questions about specific features.”
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- Companies:
- PTI Marketing Technologies
Heidi Tolliver-Nigro
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