Web-to-Print — The W2P Controversy

Common Misconceptions

One common misconception (or over-simplification) about W2P is that it serves printers well in a niche market or if they have a single-source contract. This might be true in the short-term, but what happens if you make a significant investment and that customer brings W2P in-house? Or switches to another vendor? Or is under-utilized? The risk is great.