Web-to-Print — The W2P Controversy

Not that W2P is new, but new in its current implementation.

But W2P has its share of controversy. It has been suggested that W2P is not taking hold the way the buzz would suggest. In fact, it has been suggested that, perhaps, printers should not be as quick to embrace these applications as the industry buzz would suggest. That has led to a backlash of criticism. After all, doesn’t everyone know that W2P is the way of the future? This is the way clients’ print and document management models are moving. Don’t printers that “lag” behind risk financial ruin?