Web-to-Print — The W2P Controversy

Thus, W2P remains a bit of an enigma. For some printers, it is a “live or die” proposition. For others, it is more complex—like an ocean with low waves, but swirling undercurrents. Some swear by it, crediting W2P with growing profitability and success. Others see it as important to their overall service portfolio, but are not relying on it for volume or margins.