Web-to-Print — The W2P Controversy

It is true that, among very large corporate clients, adoption is rapid. According to The Industry Measure (Printing 26), among printers with 50-plus employees, 50 percent offer some kind of W2P solution, which is defined as static print/online store, site for creation of customizable/personalizable print jobs, or site for creation and distribution of advertising. These shops have large corporate customers for whom W2P provides clear bottom-line benefits. The cost efficiencies created in these environments are not in dispute. If printers serving these customer bases don’t deploy these systems, chances are, their customers will.