Web-to-Print — The W2P Controversy

But the benefits (and urgency) for small- and mid-sized printers are much less clear.

According to The Industry Measure, nearly one-quarter (24 percent) of printing and prepress firms have the ability to offer W2P. This doesn’t mean they are actively deploying these applications; it just means they have purchased them. This number is identical to the percentage who gave this answer six months ago and is down 2 percent from one year earlier. So W2P reached a significant level of penetration 18 months ago but, according to this data, it has not grown since.