Web-to-Print — The W2P Controversy

In other words, these firms believe that they need W2P, so they’ve made the investment. But once they have done so, they either don’t know what to do with it or, even if they do, they aren’t finding the reception they had anticipated.

Not One-Size-Fits-All

Vendors have tried to help the adoption process by developing more robust off-the-shelf solutions and ASP models to defray the cost. But while this lowers the bar-riers to entry, without the flexibility to customize to each client, there are limitations on who will buy into it. One-size-fits-all may suit the needs of many small- and mid-sized businesses, but not larger clients that support higher volume, higher margin applications. These clients require greater flexibility, more customization, higher levels of data security and redundancy, and greater IT skills, which rocket up the ante.