Web-to-Print — The W2P Controversy

Thus, printers are finding that there is very little middle ground. They have either a low-end, off-the-shelf solution that is the same as another printer’s off-the-shelf solution. Or they have a more robust solution to serve larger accounts whose demands multiply the investment exponentially, both in cost and complexity—not necessarily in the software itself, but in peripherals like staffing, infrastructure, security and redundancy.