Web-to-Print — The W2P Controversy

John Holladay, business development manager for Daniels Marketing Services, a digital printer and marketer in Asheville, NC, speaks for many of his peers when he says, “We understand the redundancy, data security and all of the other issues, which is part of the reason we haven’t adopted [W2P.] The software itself works well, but it’s the tertiary issues that cause us to go slowly into it. We have people internally who really believe in W2P and push it every chance they get. The second their argument becomes profitable, we’ll do it.”