Web-to-Print — The W2P Controversy

Daniels Marketing Services has been on the leading edge of many of the industry’s key applications, including 1:1 printing, and it’s learned from past experience. In the early days of 1:1, for example, Daniels had a “VDP evangelist” whose job was to promote these applications. But while the company has had success with 1:1 printing, profitability has remained below its expectations. Thus, with W2P, it is moving more cautiously.