Web-to-Print — The W2P Controversy

“We’re finding excuses to bring it up in conversation with customers who fit the profile [large corporations, those with remote offices, and with needs for just-in-time ordering and document management], and all of them say the same thing: ‘Hmmm, that’s neat.’ They are interested, but they aren’t excited enough to become a driver of adoption within their own companies,” reports Holladay.