Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

If you're managing stored product inventory, it's imperative that the storefront accurately reflects the right amount of product on the shelf, so ties into the inventory and MIS solutions are pretty important here, too.

Workflow Automation: Integrating a Web storefront with production has become one of the most critical considerations when building a Web-to-print solution, especially in the digital printing arena. Most digital press vendors offer Web-to-print storefront components that tie directly into the press workflow solution. This means that projects can be delivered via the Website, preflighted and placed directly into a print queue in front of the press.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution