Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

Some people feel safer with a solution they license, thinking that it makes them less vulnerable than relying on a service "in the cloud." But the truth is that no one "owns" software, and if any vendor goes out of business, service for that product will go with it.

As industry veteran Jennifer Matt said in a recent blog post (jennifermatt.com): "Web software is not isolated; it has to play nicely with the Internet ecosystem…Internet browsers keep changing, Internet security keeps changing...and if your software wants to continue to work in this ecosystem, it has to change with it."

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution