Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

The first step is to determine what you want to accomplish with a print e-commerce offering. Think of it as a needs assessment for your shop, but, more importantly, for your customers. Would it make your clients' lives easier to be able to order print projects on a self-service basis (that's ultimately what most consumer-based, e-commerce stores offer)? Do you want to offer templates for common products, like business cards or stationery and allow them to customize orders via a browser interface? How about special projects, like event posters or meeting binders with inserted tabs, or offering online design via a browser interface?

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution