Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

You might provide document management with pick-and-pack of stored pieces. Maybe you want to help manage personalized marketing campaigns and interface with your organization's database or CRM system. The list of what a shop can offer via a Web storefront is limited less by what the vendors offer than by your customers' needs.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution