Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

Centralized billing and reporting on how users are spending their print dollars is a major benefit of these types of solutions. Cross-media marketing campaigns and online dashboard management are large and growing components of Web solutions that support marketing programs. Storefronts that allow the purchase of specific products for a campaign, like photo books for pictures of a charity 10K race or a fund-raising event, are also great examples of marketing-oriented Web-to-print solutions. A shop can offer multiple storefronts for different customers or specific products or even one-time events.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution