Web-to-print Software Considerations for Printing Companies Implementing a System

By Julie Shaffer

Document Management: A self-service Web storefront is perfect to let users order job reprints, and manage on-shelf product inventory and shipping. There is a great deal of crossover between this category and branded storefronts. Look for those that offer true fulfillment capabilities, such that shipping departments receive instructions direct from customers, and reorders can be placed to replenish stock by an authorized user based on preestablished rules and conditions.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Web-to-Print : Finding the Right Solution