Web Wonders

"Personalizing products for smaller audience segments also makes print more attractive," Klee states. "Consequently, while overall web printing volume is increasing, individual run lengths are decreasing."

Every day will be "Sunday" for Heidelberg in Dusseldorf next month as it showcases the 24-page Sunday 2000 (available in a 16-page format, as well), which is designed for short and medium runs, as well as the 48-page Sunday 4000, designed for high-pagination printing.