Web Wonders

Barbara Gora, marketing vice president for Goss Graphic Systems, believes web offset provides the best cost-per-piece equation for most forms of mass commercial printing. However, she feels that adding more technology and automation to the press does not necessarily improve that ratio. "For example, if a press has high automation features and a premium price tag, but it's going to cost the printer more to operate that press, the ROI isn't there to justify the purchase in the printer's mind," Gora states.