Website Tools -- More Than E-brochures

By Erik Cagle

Senior Editor

There was a time, not all that long ago, when just being on the World Wide Web was hip enough for the commercial printing industry.

The term "Web presence" was bandied about freely by printers in the period of roughly 1998 to 2001. The Internet was little more than an opportunity to showcase a company's brochure electronically, and most of the old guard only viewed this medium as a complementary driver for the brick-and-mortar business component.