Website Tools -- More Than E-brochures

By utilizing the version recaps—a mapping to the final print files—Vertis can render the content to the Web, according to Robison. Java Server Page (JSP) is used to manage the content on the print PDFs, to add pricing and product breakouts and to create shopping lists.

While remote proofing had been done at Clifton, NJ-based Sandy Alexander for about five years, it wasn't color accurate, according to Michael Graff, senior executive vice president. One of the early adopters of RealTimeProof technology (now part of Matchprint Virtual), the company used it with clients on an as-needed basis. Due to the lack of color accuracy and the newness of the technology, many customers were not comfortable using it. And when it was used, Sandy Alexander needed to send out a complementary color proof to reinforce the young technology.