Weekly Versus Monthly Pubs --Dickeson

"Strange thing," said Doug, "We do that job at well below our Budgeted Hourly Cost rates, but it's a nicely profitable job." Later, in the mid-'70s, I succeeded Doug at LA Litho and observed the same phenomenon. Over the years I talked to other printers expressing similar experience. Weeklies were somehow better profit sources than monthlies, bi- or semi-monthlies, quarterlies or catalogs.