Heidelberg USA President Reflects on drupa
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PI: As evidenced at drupa, advancements in digital printing are creating much of the buzz in the industry. Yet, as you know, the vast majority of printed pages still are being produced by the offset process. What would you say to a customer who is torn between installing a Heidelberg offset press that will provide many years of service vs. leasing digital printing equipment that can be upgraded as product improvements occur?
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