Heidelberg USA President Reflects on drupa

Quite often, we have found that when a clear, data-driven analysis is applied to a printer’s capital investment plans, the right choice turns out to be something entirely different from—and more cost-effective than—what the printer originally may have envisioned.

PI: Like several of your competitors, Heidelberg emphasized package printing production at drupa, such as the introduction of your Speedmaster XL 106 press. What advice can you give commercial print shops that are trying to diversify into the package printing market?