What a Difference a Point Makes — Printing Shipments Part II

Right now it’s just a statistical curiosity. The political season explanation is plausible, because the decline in retail printing may make political spending more pronounced and easier to detect, and therefore it may be an important factor to consider in prognostication, when in the past it was not. It’s like the analogy of a river: when the water level decreases, you can see rocks and formations that were previously hidden from view.