What a Difference a Point Makes — Printing Shipments Part II

To be certain of the validity of this new pattern requires more data than we have. That statistical disclaimer is, of course, absolutely no help to executives who have to make decisions today. This is definitely one of those “sounds good, let’s run with it until we learn otherwise” situations that experienced executives, and good consultants, know quite well. The honest ones are always on the lookout for “otherwise” and those things that go against common wisdom.