What a Difference a Point Makes — Printing Shipments Part II

That’s a very good question. Facetiously, the answer is about $900 million dollars for a year. We didn’t explain why it’s important, or how these months, and others, have changed over time. This September-November represented 26.56% of industry shipments from 1992 to 2000, but this dropped to 26.17% in the period of 2001 to 2005. In 2005, it was 26.02%. The historic seasonal variations between months and quarters is lessening considerably to create a flatter shipments pattern.