What a Difference a Point Makes — Printing Shipments Part II

Over time, even the calendar quarters have changed. The fourth calendar quarter (October-December) used to be 26.7% of the year’s shipments. In 2005, it was 25.4%. The first calendar quarter (January-March) used to be the weakest, at 24.1%; last year, it was 24.9%. The weakest three months of the year were traditionally May through July, at 23.89%; last year they represented 24.28% of shipments.