What a Difference a Point Makes — Printing Shipments Part II

January was typically the least active month of the year, at about 7.7% of the year’s shipments. Last year, January was 8.1%, and July became the slowest month, with 7.8% of the shipments. The strongest month has always been October, but even that has slackened. From 1992-2000, it represented 9.15% of shipments. Last year, it was 8.88%. March is growing in importance.