What the Heidelberg and Unisource Partnership Means for Printers

PI: How is the combined paper/consumables bundling offering being set up? Will it be volume based, a case-by case situation, etc.?

DUNN: We're really working through that now. We said, number one, let's get product to the printer's doorstep. Then, let's determine through our mutual databases where we have common customers. As we get completely comfortable with the statistical component, the deliverable, we'll then come back and develop some bundled offerings. In all likelihood, though, I don't think there will be that many canned offers. We anticipate that our Printers Advantage program can be extended to provide large scale benefits to small and mid-sized printers.