Mailing Matters: What Move Update Means

Ultimately, the costs associated with the compliance are variable and depend on the size of the mailing being distributed by each mailer. Once the penalty is assessed, there is the option to pay the additional fees or withdraw the entire mailing, both of which are costly.

The USPS holds the mailing agent accountable for Move Update compliance, which means that the bulk mail acceptance clerk will turn to your company for the decision to pay the penalty or remove the mailing completely. It is important to communicate with your customers and remind them of the need to update their mailing lists as change of address forms become available. While having this conversation, it is important to develop a policy on paying penalties or withdrawing the mailing so you are prepared should the bulk mail acceptance clerk contact you.