What Will 2007 Hold for Printing Shipments?

Good forecasts require a combination of approaches, but someone, sometime, has to put a stake in the ground and proclaim what the forecast is.

Our forecast models for 2007 show three scenarios. For comparison, this past year’s inflation-adjusted shipments will be about $91.4 billion. Model 1 estimates that shipments in 2007 will be $92.9B, model 2 says $92.7B and model 3 says $82.3B. We can say with great confidence that all of the models will be wrong. But that’s the first step.