Whatever Happened to Cross-Media Publishing? --McIlroy

Sure, the Internet was in ascendence then, but we publishers knew that the Web folks would have to come home to papa eventually. They couldn't build megalithic systems for Web publishing independently from the megalithic systems for print publishing currently in development and in place. These systems would have to merge together into a single, powerful, cross-media system: one database and workflow that could drive content both to print and to the Web (and, back then, we thought also to CD-ROM).