Whatever Happened to Cross-Media Publishing? --McIlroy

I credit the popularity of the cross-media concept to a guy named Jeff Martin. In the early '90s he was an executive in Apple's publishing marketing group. His efforts (and those of some of his colleagues) led to the establishment of an industry group called the Worldwide Publishing Consortium (WWPC), announced by Apple CEO Michael Spindler at Seybold San Francisco in October 1993. Seybold Reports reported that the WWPC "was created to address the issues of open-system publishing and cross-media communications, and to foster better communication among users, developers and suppliers." This is the first time I could find the term "cross-media" used in a Seybold Report to describe something other than authoring to print and CD-ROM only.