Whatever Happened to Cross-Media Publishing? --McIlroy

At Seybold San Francisco in September 1996, Jeff Martin encouraged Apple to sponsor a "Masters of Media" display, which included a station showing "Future Cross-Media Authoring."

At Seybold San Francisco in September 1998, Seybold Publications launched its Vision Awards, "which recognize products or people who have helped to move the publishing industry forward in the areas of print, Internet and media-independent publishing." (The term "media-independent publishing" is generally used interchangeably with "cross-media publishing." While working at Seybold we had many debates about which term was more accurate or more appropriate. Today I find 3,850 links on Google to "media-independent publishing," and 30,900 links to "cross-media publishing". I guess cross-media publishing it is.)